The United Nations flag with a refined UN emblem

A proposal for a new United Nations Brand System


A collaborative design and communications project for the advancement of the United Nations

The Proposal

This 2017 proposal aims to bring the numerous representations of the United Nations from the secretariat and beyond, together again.

The full project takes the eight emblems, the 22 fonts, the 43 blues into a consistent visual system. Its aim is to leverage the familiarity of the United Nations to communicate the breadth of its work:


Great to see some layout and colour updates on in 2020!